Dr. Massey is an Associate Professor at the UCLA Fielding School of Public Health. His health communication scholarship seeks to understand new and emerging technologies as they relate to health. He seeks to develop, implement, and evaluate interventions designed to leverage positive impacts of media and technology on health while also buffering negative influences. His work takes an interdisciplinary approach to address emerging public health challenges, and he has worked globally with colleagues across multiple disciplines. He takes a mixed-methods approach focusing on health and media literacy in the context of multiple media environments, ranging from online media to broadcast television. His recent work has focused on examining and testing story-focused messages on social media to engage parents about the HPV vaccine.